{"title":"First Lite - Socks","description":"","products":[{"product_id":"first-lite-zero-cold-weather-otc-socks","title":"First Lite - Zero Cold Weather OTC Socks","description":"\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDuring long sits and brutal cold, the last thing you want to worry about is your feet. The Zero Crew Cold Weather Sock provides a high-lofted merino knit sock for maximum warmth and protection from the elements. We’ve designed reinforcements in the toe and heel for durability, and compression through the ankle and arch to lock in fit to create a sock that can stand up to the harshest of late-season conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSizing: Size 10 and under should order Size SM\/MD. Sizes 10 and up should order Size LG\/XL\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e68% merino, 30% nylon, 2% spandex\u003c\/li\u003e\n\u003cli\u003eWool blend offers warm, odor-resistant comfort whether dry or wet\u003c\/li\u003e\n\u003cli\u003eHigh loft, insulating knit for cold weather\u003c\/li\u003e\n\u003cli\u003eFlat knit toe seam prevents chafing and hot spots\u003c\/li\u003e\n\u003cli\u003eOver-the-calf length fit extends to base of knee\u003c\/li\u003e\n\u003cli\u003eIncreased durability in high-abrasion areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow It's Built \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: Merino Wool Blend\u003c\/li\u003e\n\u003cli\u003eCut: Accessory\u003c\/li\u003e\n\u003cli\u003eActual Weight: 4oz.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"First Lite","offers":[{"title":"Dry Earth \/ S\/M","offer_id":50226595201338,"sku":"","price":27.0,"currency_code":"CAD","in_stock":false},{"title":"Dry Earth \/ L\/XL","offer_id":50226595234106,"sku":"MAXCWDELG","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9886\/8538\/files\/zero-cold-weather-sock_color_dry-earth.png?v=1731445676"},{"product_id":"first-lite-early-season-wool-crew-sock","title":"First Lite - Early Season Wool Crew Sock","description":"\u003ch3\u003eDESCRIPTION\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eLightweight Performance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eFirst Lite's Early Season Wool Socks are Made-In-USA and built for hot, hard working days in the outdoors. Whether you're planting weekend food plots or chasing archery elk for a week, these lightweight wool socks pack the performance to keep you on your feet.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEARLY SEASON WOOL CREW SOCK DETAIL:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight cushioning throughout the heel and toe box\u003c\/li\u003e\n\u003cli\u003eBreathable Lycra fit panels in the sole, through the top of the foot, and ankle\u003c\/li\u003e\n\u003cli\u003eMeasures 8\" from cuff to heel (size MD)\u003c\/li\u003e\n\u003cli\u003eSizing:\n\u003cul\u003e\n\u003cli\u003eSM: W's 6-6.5\u003c\/li\u003e\n\u003cli\u003eMD: W's 7-9.5, M's 6-8.5\u003c\/li\u003e\n\u003cli\u003eLG: W's 10-12.5 M's 9-11.5\u003c\/li\u003e\n\u003cli\u003eXL: M's 12-14.5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eCare Instructions: Wash in cold water, hang dry or tumble dry with no heat. Do not dry clean. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHOW IT'S BUILT:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 52% Nylon, 43% Merino Wool, 5% Lycra Spandex\u003c\/li\u003e\n\u003cli\u003eActual Weight: 1.5oz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWHERE TO USE:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTemperatures:\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003e60F - 80F\u003c\/li\u003e\n\u003cli\u003eAbove 80F\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"First Lite","offers":[{"title":"Conifer \/ S","offer_id":51329708228922,"sku":"","price":39.99,"currency_code":"CAD","in_stock":false},{"title":"Conifer \/ M","offer_id":51329708261690,"sku":"MAESCCNMD","price":39.99,"currency_code":"CAD","in_stock":true},{"title":"Conifer \/ L","offer_id":51329708294458,"sku":"MAESCCNLG","price":39.99,"currency_code":"CAD","in_stock":true},{"title":"Conifer \/ XL","offer_id":51329708327226,"sku":"MAESCCNXL","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9886\/8538\/files\/early-season-crew-sock_global_primary2_a9fbb3f9-7457-4ef8-9175-f992293f1fca.png?v=1749763521"},{"product_id":"first-lite-all-season-merino-crew-sock","title":"First Lite - All Season Merino Crew Sock","description":"\u003ch3\u003eDESCRIPTION\u003c\/h3\u003e\n\u003ch4\u003e\u003cspan\u003eMerino Wool\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eFirst Lite's All-Season Merino Wool Sock is Made-In-USA and built for versatility. From the ever-changing conditions of the fall mountains to the cool spring mornings of the turkey woods, these midweight merino wool socks pack the performance to keep you on your feet all season long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eALL SEASON MERINO WOOL CREW SOCK DETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMidweight cushioning from heel to toe-box and front of shin\u003c\/li\u003e\n\u003cli\u003eBreathable Lycra fit panels through top of foot and back of ankle\u003c\/li\u003e\n\u003cli\u003eSeamless construction for enhanced comfort and durability\u003c\/li\u003e\n\u003cli\u003eMeasures 8\" from cuff to heel (sz MD)\u003c\/li\u003e\n\u003cli\u003eSize Chart:\n\u003cul\u003e\n\u003cli\u003eSM: W's 4-6.5\u003c\/li\u003e\n\u003cli\u003eMD: W's 7-9.5, M's 6-8.5\u003c\/li\u003e\n\u003cli\u003eLG: W's 10-12.5, M's 9-11.5\u003c\/li\u003e\n\u003cli\u003eXL: M's 12-14.5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eCare Instructions: Wash in cold water, hang dry or tumble dry with no heat. Do not dry clean. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IT'S BUILT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 63% Merino Wool, 33% Nylon, 4% Lycra Spandex\u003c\/li\u003e\n\u003cli\u003eCut: Accessory\u003c\/li\u003e\n\u003cli\u003eActual Weight: 1.5oz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWHERE TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTemperatures:\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003e20F - 45F\u003c\/li\u003e\n\u003cli\u003e45F - 60F\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"First Lite","offers":[{"title":"Conifer \/ S","offer_id":51329742307642,"sku":"","price":44.99,"currency_code":"CAD","in_stock":false},{"title":"Conifer \/ M","offer_id":51329742340410,"sku":"MAASCCNMD","price":44.99,"currency_code":"CAD","in_stock":true},{"title":"Conifer \/ L","offer_id":51329742373178,"sku":"MAASCCNLG","price":44.99,"currency_code":"CAD","in_stock":true},{"title":"Conifer \/ XL","offer_id":51329742405946,"sku":"MAASCCNXL","price":44.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9886\/8538\/files\/all-season-merino-wool-crew-sock_global_primary2.png?v=1747861143"},{"product_id":"first-lite-all-season-merino-wool-otc-sock","title":"First Lite - All Season merino Wool OTC Sock","description":"\u003ch3\u003eDESCRIPTION\u003c\/h3\u003e\n\u003ch4\u003e\u003cspan\u003eMerino Wool\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eFirst Lite's All-Season Merino Wool Socks are Made-In-USA and built for versatility. From the ever-changing conditions of the fall mountains to the cool spring mornings of the turkey woods, these midweight merino wool socks pack the performance to keep you on your feet all season long.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan\u003eALL SEASON MERINO WOOL OTC SOCK DETAILS:\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMidweight cushioning from heel to toe-box and front of shin\u003c\/li\u003e\n\u003cli\u003eBreathable Lycra fit panels through top of foot and back of ankle\u003c\/li\u003e\n\u003cli\u003eSeamless construction for enhanced comfort and durability\u003c\/li\u003e\n\u003cli\u003eMeasures 12.5\" from cuff to heel (size MD)\u003c\/li\u003e\n\u003cli\u003eSize Chart:\n\u003cul\u003e\n\u003cli\u003eSM: W's 4-6.5\u003c\/li\u003e\n\u003cli\u003eMD: W's 7-9.5, M's 6-8.5\u003c\/li\u003e\n\u003cli\u003eLG: W's 10-12.5, M's 9-11.5\u003c\/li\u003e\n\u003cli\u003eXL: M's 12-14.5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eCare Instructions: Wash in cold water, hang dry or tumble dry with no heat. Do not dry clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eHOW IT'S BUILT:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 63% Merino Wool, 33% Nylon, 4% Lycra Spandex\u003c\/li\u003e\n\u003cli\u003eCut: Over the Calf\u003c\/li\u003e\n\u003cli\u003eActual Weight: 2oz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eWHERE TO USE:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eTemperatures:\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003e20F - 45F\u003c\/li\u003e\n\u003cli\u003e45F - 60F\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"First Lite","offers":[{"title":"Conifer \/ S","offer_id":51329778778426,"sku":"","price":49.99,"currency_code":"CAD","in_stock":false},{"title":"Conifer \/ M","offer_id":51329778811194,"sku":"MAASOCNMD","price":49.99,"currency_code":"CAD","in_stock":true},{"title":"Conifer \/ L","offer_id":51329778843962,"sku":"MAASOCNLG","price":49.99,"currency_code":"CAD","in_stock":false},{"title":"Conifer \/ XL","offer_id":51329778876730,"sku":"MAASOCNXL","price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9886\/8538\/files\/all-season-merino-wool-otc-sock_global_primary2.png?v=1747861277"},{"product_id":"first-lite-mid-insulated-merino-wool-otc-sock","title":"First Lite - Mid Insulated Merino Wool OTC Sock","description":"\u003ch3\u003eDESCRIPTION\u003c\/h3\u003e\n\u003ch4\u003eMERINO WOOL\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eFirst Lite's Mid-Insulated Merino Socks are Made-In-USA and built for active pursuits in cold weather. Designed for maximum warmth without sacrificing fit, these mid-insulated merino socks are essential for any hunter who wants to go farther when the snow starts to fly. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMID INSULATED MERINO WOL OTC SOCK DETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMidweight cushioning throughout the entire sock\u003c\/li\u003e\n\u003cli\u003eLycra fit panel on top of foot\u003c\/li\u003e\n\u003cli\u003eSeamless construction for enhanced comfort and durability\u003c\/li\u003e\n\u003cli\u003eMeasures 11\" from cuff to heel (sz MD)\u003c\/li\u003e\n\u003cli\u003eSize Chart:\n\u003cul\u003e\n\u003cli\u003eSM: W's 4-6.5\u003c\/li\u003e\n\u003cli\u003eMD: W's 7-9.5, M's 6-8.5\u003c\/li\u003e\n\u003cli\u003eLG: W's 10-12.5, M's 9-11.5\u003c\/li\u003e\n\u003cli\u003eXL: M's 12-14.5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eCare Instructions: Wash in cold water, hang dry or tumble dry with no heat. Do not dry clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW IT'S BUILT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: 74% Merino Wool, 23% Nylon, 3% Lycra Spandex\u003c\/li\u003e\n\u003cli\u003eCut: Over the Calf\u003c\/li\u003e\n\u003cli\u003eActual Weight: 3oz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWHERE TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTemperature:\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003e20F - 45F\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"First Lite","offers":[{"title":"Walnut \/ S","offer_id":51329826488634,"sku":"","price":49.99,"currency_code":"CAD","in_stock":false},{"title":"Walnut \/ M","offer_id":51329826521402,"sku":"MAMSOWNMD","price":49.99,"currency_code":"CAD","in_stock":true},{"title":"Walnut \/ L","offer_id":51329826554170,"sku":"MAMSOWNLG","price":49.99,"currency_code":"CAD","in_stock":true},{"title":"Walnut \/ XL","offer_id":51329826586938,"sku":"MAMSOWNXL","price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0868\/9886\/8538\/files\/mid-insulated-merino-wool-otc-sock_global_primary2.png?v=1747862034"},{"product_id":"first-lite-late-season-merino-wool-otc-sock","title":"First Lite - Late Season Merino Wool OTC Sock","description":"\u003ch3\u003eDESCRIPTION\u003c\/h3\u003e\n\u003ch4\u003eMERINO WOOL\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eFirst Lite's Late Season Merino Socks are Made-In-USA and built for maximum warmth. 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